Four Pillars of My Work
Every project I take on falls into one or more of these core areas. This is where I have spent the last 8+ years building expertise, shipping products, and learning what actually works on the web.
Web Tools & Calculators
Over the years, I have built dozens of online tools and calculators that people actually use to make important life decisions. These are not simple form-based calculators — they are comprehensive tools that incorporate real government data, state-specific rules, and complex eligibility logic to give users accurate, personalized results.
What This Looks Like in Practice
- Government benefit eligibility calculators with state-by-state income limits and household size calculations
- Financial planning tools that help users estimate tax credits, subsidy amounts, and benefit reductions
- Utility calculators for common everyday needs — unit conversions, loan estimators, and comparison tools
- Interactive decision-support tools that guide users through multi-step processes with clear explanations
Research-Driven Content
Content publishing is the backbone of my online presence. I do not write generic blog posts or rehash what is already out there. Instead, I focus on creating deep, authoritative resources on topics where accurate information matters — government benefits, financial assistance programs, and practical guides that help people navigate complex systems.
What This Looks Like in Practice
- State-by-state guides to EBT and SNAP benefits with eligibility requirements, benefit amounts, and application procedures
- Compliance-focused articles that reference specific government codes, CFR sections, and official program guidelines
- Step-by-step application guides that walk readers through complex processes with screenshots and clear instructions
- Comparison articles that help readers choose between programs, plans, or services based on their specific situation
WordPress Development
WordPress has been my primary development platform since I started building websites in 2018. I have gone from installing pre-made themes to building custom CMS solutions from scratch, writing my own plugins, and optimizing WordPress sites for maximum performance. My WordPress plugins are published in the official WordPress Plugin Directory and are used by site owners around the world.
What This Looks Like in Practice
- Custom CMS platforms built on WordPress with bespoke admin interfaces, custom post types, and optimized database queries
- WordPress caching and performance plugins designed to improve page load times and Core Web Vitals scores
- Theme development focused on speed, accessibility, and SEO — with no bloated frameworks or unnecessary dependencies
- WooCommerce optimizations for high-traffic stores including database tuning, caching strategies, and hosting configuration
SEO & Growth Strategy
SEO is not an afterthought in my workflow — it is baked into every decision I make, from URL structure and internal linking to content depth and schema markup. I have spent years studying how Google evaluates content quality, how search algorithms evolve, and what it actually takes to rank competitive pages in organic search results.
What This Looks Like in Practice
- Technical SEO audits covering crawl efficiency, indexability, Core Web Vitals, structured data implementation, and mobile-first optimization
- Content strategy built on keyword research, search intent analysis, and competitive gap identification using Ahrefs and Google Search Console data
- Schema markup implementation for articles, FAQs, how-tos, and local business information to enhance search result appearance
- Topic cluster architecture with pillar pages and supporting content that builds topical authority in competitive niches
Technical Capabilities
Beyond the four main areas, here is a snapshot of the tools, technologies, and platforms I work with on a daily basis to build and maintain my projects.
Frontend
Next.js, React, TypeScript, Tailwind CSS
Backend
PHP, Node.js, MySQL, REST APIs
CMS
WordPress, Custom CMS, Headless
Performance
Caching, CDN, Core Web Vitals
SEO
Technical SEO, Schema, Content Strategy
Infrastructure
Cloudflare, Vercel, cPanel
Have a Project in Mind?
I am always open to interesting collaborations and new challenges. Let me know what you are working on.
Get in Touch